seth godin


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Precision counts.

Ask any accountant undertaking an auditing project. Precision counts.

Ask any quarterback and wide receiver with under 2 minutes remaining. Precision counts.

Ask any teacher correcting a stack of final exams. Precision counts.

Ask anyone for a clear answer to an urgent, specific question. Precision counts.

ASK JEAN-CLAUDE VAN DAMME as he makes this epic stunt happen. PRECISION COUNTS.

When it comes to precision, how precise are the following in your life, work and witness?

  • VisionĀ 
  • Mission
  • Core Values
  • Goals
  • Strategy

Anyone can fumble their way around a variety of responses. Remember, precision counts.

Anyone can talk their ideas into a brainstorm whirlwind of nothingness. Remember, precision counts.

Given 20 words or less (or even 10 seconds or less), could you clearly articulate your Vision, Mission, Core Values, Goals and Strategies with absolute PRECISION?

Take 10 minutes to try one out and post your comments below.


Thinking CRITICALLY about CRITICAL Thinking

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When it comes to Critical Thinking, too often people are “CRITICISM” thinkers in the sense that they criticize (complain about) everything little thing.

– The weather.
– The coffee.
– The price tag.
– The lack of parking.

Instead, critical thinking should be more about “critical issues” (i.e. “most important” issues). When someone is in “CRITICAL” condition, it’s urgent, important and ultimate and they are given the best care and attention available.

Things like:
+ How we spend our time, talents and treasures.
+ How loved and appreciated we make others feel.
+ How short life is, and how much we make of it.


May our minds and thoughts be focused more on those urgent, ultimate and most important things rather than the petty, silly, useless things we are prone to complain about and criticize.


1) Are you more of a CRITICAL thinker or a CRITICIZING thinker?
2) How can you change your mind to think more “critically”